01 Get seen
Traffic.
Pick one program and the people it’s for. Share session clips, coaching tips and intake announcements so more of the right players and families find you.
For sports coaches, clubs & academies
Even the
score.
Grow your coaching business or club.
It’s all about Traffic, Trust, Transaction and Tradition. Get seen by the right players, turn interest into signups and give them a reason to come back.
FIELD NOTES / 001
TennisSoccerSwimmingBasketballGolfAnd your game
01 / The problem
Good sessions.
Empty spots.
You know how to coach. Getting the right people through the door is a whole other job.
- Each intake starts with another scramble to post.
- Parents ask for details, then the conversation goes quiet.
- Your team has a registration link, but needs a plan to get people there.
Example / Junior tennis
First hit.
Next term.
A tennis academy shares a clip of a beginner session so local parents can see what to expect. The post links to a trial booking page with the ages, dates and price. After the trial, the coach follows up with a link to join the term. Before it ends, families get an invitation to rebook.
Illustrative campaign. The same journey can support a swim class, a holiday camp or a club's next season.
02 / The Deucey founding pilot
Your teammate
off the field.
Build the campaign for your next paid program, with Deucey in your corner.
Bring one intake with a start date and room for more players. We’ll use the four Ts to plan your content, turn enquiries into bookings and set up a follow-up you can use again next season.
Build a pilot brief03 / The playbook
The four Ts.
From the first time someone sees your club to the next time they book.
02 Earn confidence
Trust.
Introduce your coaches, show what a session looks like and answer the questions players and parents ask before they book. Help them see whether the program is right for them.
03 Make it easy to join
Transaction.
Turn interest into a booking. Put the dates, price and signup link in one place, then follow up with anyone who enquired or tried a session and hasn’t registered.
04 Bring players back
Tradition.
Make coming back part of the routine. Check in after they join, celebrate their progress and invite them back before the next term or season starts.
04 / The founding pilot
What’s included.
A campaign for one upcoming intake, with a plan and materials you can use again next time.
Your enrolment plan
A brief for your specific program, with the audience, offer, spots to fill and what a player needs to know before signing up.
Hands-on coaching
Work through the decisions together and get feedback on the offer, campaign messages and signup steps as you build them.
A campaign kit
A creative brief plus starting drafts for posts and emails, built around the same offer and a clear link to sign up.
Follow-up and a signup tracker
Map the messages from first enquiry to registration and rebooking. Use a simple tracker to see who’s at each step and who needs a follow-up.
Have a program and a date in mind?
Build a pilot brief05 / Start here
What are
you filling?
Tell us about the program you want to grow.
Draft preview. Build a brief you can copy for a pilot conversation.